ABM
AR
PLG
Outbound
SOCIAL
POSITIONING
ADVERTISING
COMMUNITY
CONTENT
STRATEGY
PR
ENABLEMENT
EVENTS
BRAND
DEVREL
SEO
OPs
Ecosystem
MESSAGING
Bypass wasted marketing spend, accelerate growth
The marketing landscape is complex and compounded by marketing-adverse technical audiences. Instead of expensive trial and error for you and your team, work with me to inject the experience gained from building and scaling successful developer marketing teams from the ground up. You’ll be able to execute faster, waste less money, and get better results.
Growth essentials: the right positioning, strategy, & team
With a deep background in both PM and Marketing for technical practitioners and decision-makers, I specialize in helping you claim your unique, delightful position in the market AND build the right marketing strategy around it (including the right marketing headcount plan, in the right order, and with proper budget). As a hands-on leader, I provide execution horsepower as well.
Advisory: How has this been solved by others?
1/2 day - 1 day per week
Bring outside analysis and real-world experience to your senior leadership team to work through critical issues in your business.
Messaging Elements: Is it clear what we do better?
2 - 4 weeks
Analysis of your current messaging and recommended upgrades to drive more delight, engagement, and conversions.
Positioning Excellence: Why should the world care?
4-8 weeks
Go from competing on features to breakaway positioning that sets you apart in the minds of your buyers and creates a movement people want to join.
GTM plays: How can we make it easier to buy?
4-8 weeks
Define, align, and measure your cross-functional GTM teams on pulling prospects through a holistic and delightful consideration and buying experience.
New launches: Are we getting the most impact?
timeframe flexible based on needs
Product launch? Company pivot? New persona? Add expertise and bandwidth to the team to yield maximum results from your hard work.
Strategic Projects: How can we go faster?
timeframe flexible based on needs
Leadership and execution to accelerate strategic analysis and projects with minimal disruption to the current team and business.
I help you build effective teams through
1:1 Coaching
that creates better leaders and results, especially for first-time founders & marketing execs.
Team facilitation
to make critical decisions, establish KPIs, get aligned across functions, & improve culture.
Marketing team buildout plan
that de-risks the morale and financial impact of bad hires. Know which functions to hire when and nail the profiles.
Book your free office hour
I'm Jo Sanders
I've driven exponential growth through leading PM, PMM, Demand Gen, PLG, DevRel, Community, Events, PR, AR, Brand, and SDR teams — ranging from small startups to large SaaS companies.
Book an hour to chat about anything on your mind for your startup!
